The Complete Guide to Custom Dealer License Plate Frames
Every vehicle your dealership sells is an opportunity to keep your brand visible long after the sale. Custom dealer license plate frames turn every delivery into a rolling advertisement, promoting your dealership everywhere your customers drive. From daily commutes and shopping centers to sporting events and service appointments.
Whether you operate a franchise dealership, independent used car lot, motorcycle dealership, powersports dealer, RV dealership, trailer dealer, or commercial vehicle dealership, custom license plate frames provide an affordable and professional way to reinforce your brand for years to come.
Since 2017, more than 10,000 dealerships and service centers have trusted US Auto Supplies for custom dealership branding products. This guide explains the different types of dealer license plate frames, how to choose the right style, what information to include, and what to expect when placing your order.
Why Dealerships Use Custom License Plate Frames
Unlike many forms of advertising that stop working when your budget runs out, dealer license plate frames continue promoting your business every time a customer drives their vehicle.
A professionally branded frame helps your dealership:
- Increase local brand recognition
- Create a polished vehicle delivery experience
- Keep your dealership top of mind for future purchases and service visits
- Promote your website or phone number throughout your local market
- Reinforce your dealership's brand on every vehicle you sell
Because the frame stays with the vehicle for years, it's one of the most cost-effective dealership branding products available.
Custom dealer license plate frames are popular with:
- New car dealerships
- Used car dealerships
- Independent dealerships
- Dealer groups
- Motorcycle dealerships
- Powersports dealerships
- RV dealerships
- Trailer dealerships
- Fleet companies
- Commercial vehicle dealers
Types of Custom Dealer License Plate Frames
US Auto Supplies offers several custom license plate frame styles to fit different budgets, branding goals, and dealership types.
Raised Letter Dealer License Plate Frames
Raised letter license plate frames are considered the premium standard for dealership branding. Instead of printing your dealership information onto the frame, the lettering is molded directly into the plastic, creating a bold three-dimensional appearance that's highly visible and built to last.
Features
- High-impact polystyrene construction
- Raised 3D lettering
- Multiple frame colors available
- Multiple imprint color options
- Production time: Approximately 12–15 business days
- Available starting with one case (250 frames)
Raised letter frames offer one of the lowest per-frame costs on larger production runs, making them an excellent choice for franchise dealerships, dealer groups, and high-volume independent dealerships.
Screen Printed Dealer License Plate Frames
Screen printed license plate frames are the most versatile option for dealerships of every size. Your dealership information is professionally screen printed directly onto the frame, producing crisp, clean graphics with the lowest starting case quantity of any custom frame style.
Features
- High-impact polystyrene construction
- One or two-color imprint
- Multiple frame styles available
- Black, white, or blue frame colors
- Production time: Approximately 10–14 business days
- Available starting with one case (125 frames)
Screen printed frames are an excellent choice for dealerships looking for a professional custom appearance, quick turnaround times, and the flexibility to start with the lowest case quantity available.
Chrome-Faced Dealer License Plate Frames
Chrome-faced license plate frames provide the most premium appearance available. Their polished or brushed chrome finish gives every vehicle a high-end look that's especially popular among luxury dealerships and premium automotive brands.
Features
- Premium chrome finish
- Polished or brushed chrome options
- Recessed lettering or recessed panel with raised lettering
- Production time: Approximately 5 weeks
- Available starting with one case (500 frames)
Chrome-faced frames are ideal for dealerships looking to create a luxury vehicle delivery experience.
Motorcycle License Plate Frames
Motorcycle license plate frames are designed specifically for motorcycle plate sizes and are a popular choice for motorcycle dealerships, powersports dealers, and independent motorcycle shops.
Features
- High-impact polystyrene construction
- One or two-color screen printed imprint
- Sized specifically for motorcycle plates
- Production time: Approximately 18–22 business days
- Available starting with one case (250 frames)
Raised Letter vs. Screen Printed vs. Chrome License Plate Frames
Choosing the right frame depends on your dealership's branding goals, production timeline, and desired appearance.
| Feature | Raised Letter | Screen Printed | Chrome-Faced |
|---|---|---|---|
| Appearance | Premium 3D lettering | Crisp printed graphics | Premium chrome finish |
| Starting Quantity | 1 case (250 frames) | 1 case (125 frames) | 1 case (500 frames) |
| Production Time | 12–15 business days | 10–14 business days | Approximately 5 weeks |
| Frame Colors | Multiple colors | Black, White & Blue | Polished or Brushed Chrome |
| Best For | Franchise dealerships, dealer groups, high-volume dealers | Independent dealerships, dealer groups, fast turnaround | Luxury dealerships and premium vehicle brands |
| Value | Lower per-frame cost on larger production runs | Lowest starting case quantity | Premium appearance |
Which style should you choose?
Choose screen printed frames when you want a professional custom appearance, fast production, and the lowest starting case quantity.
Choose raised letter frames when you want premium three-dimensional lettering and lower per-frame costs on larger production runs.
Choose chrome-faced frames when you want the highest-end appearance for luxury or premium vehicle brands.
Choose motorcycle frames when you need a frame specifically designed for motorcycle license plates.
What Should You Put on Your Dealer License Plate Frame?
Most dealerships keep their design clean and easy to read.
Popular information includes:
- Dealership name
- Website
- Phone number
- City & State
- Dealership slogan
Keeping the design simple improves readability from a distance while reinforcing your dealership's brand.
How to Order Custom License Plate Frames
Ordering custom dealer license plate frames is straightforward.
Step 1: Submit Your Artwork
Send us your dealership logo, text, or existing artwork.
Step 2: Review Your Free Digital Proof
Our design team will prepare a digital proof showing exactly how your custom frame will look before production begins.
Step 3: Approve Your Artwork
Once your proof is approved, production starts.
Step 4: Manufacturing
Your custom license plate frames are manufactured according to your selected style, quantity, and artwork.
Step 5: Delivery
Completed orders ship directly to your dealership's doorstep.
Because we keep your artwork on file, reordering is fast and easy whenever you need additional frames.
Why Dealerships Choose US Auto Supplies
Since 2017, more than 10,000 dealerships and service centers have trusted US Auto Supplies for dealership branding products.
When you order custom dealer license plate frames from us, you'll receive:
- Free digital artwork proofs
- No setup fees
- Artwork stored for future reorders
- Multiple frame styles and colors
- Competitive dealership pricing
- Friendly customer support
- Fast and accurate order processing
Whether you're ordering one case or outfitting multiple dealership locations, we're here to help make the process simple.
Frequently Asked Questions
What material are dealer license plate frames made from?
Our custom dealer license plate frames are manufactured from durable high-impact polystyrene plastic designed for long-term outdoor use.
Are dealer license plate frames weather resistant?
Yes. All of our custom license plate frames are designed to withstand rain, sunlight, road debris, and everyday driving conditions.
Is there a minimum order?
Custom dealer license plate frames are available starting with just one case. Starting case quantities vary by frame style, making it easy to order the quantity that's right for your dealership.
Do you charge setup or artwork fees?
No. US Auto Supplies does not charge setup fees or artwork fees on custom dealer license plate frame orders.
Can I use my dealership logo?
Yes. Most frame styles can include your dealership logo, name, website, phone number, city, state, or slogan.
How long does production take?
Production depends on the frame style selected.
- Screen Printed: Approximately 10–14 business days
- Raised Letter: Approximately 12–15 business days
- Chrome-Faced: Approximately 5 weeks
- Motorcycle: Approximately 18–22 business days
Do you keep my artwork on file?
Yes. Once your artwork has been approved, we keep it on file to make future reorders quick and easy.
Do you ship throughout the United States?
Yes. US Auto Supplies ships custom dealer license plate frames throughout the continental United States.
Ready to Order Custom Dealer License Plate Frames?
Whether you're looking for premium raised letter frames, versatile screen printed frames, luxury chrome-faced frames, or motorcycle license plate frames, US Auto Supplies offers custom dealership branding solutions for businesses of every size.
Browse our complete selection of custom dealer license plate frames, or contact our team for assistance with artwork, pricing, or selecting the right frame style for your dealership.
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