License Plate Inserts

Our custom plate inserts can be personalized with your dealership logo, name, website, slogan, branding colors, or other custom artwork. They can also be paired with custom dealer license plate frames to create a complete vehicle branding program.

We've been trusted by more than 10,000 dealerships and service centers since 2017.

Custom Dealer License Plate Insert Options

We offer several polyethylene thicknesses designed for different dealership branding applications, from economical temporary displays to premium long term vehicle branding.

18 Mil Dealer License Plate Inserts

18 mil 1 color polyethylene inserts and 18 mil full color polyethylene inserts are the most economical option for dealerships that primarily need short term vehicle branding.

They are a strong choice for inventory vehicles, temporary displays, and situations where inserts are frequently installed and removed.

The lightweight material provides a professional appearance without requiring the additional thickness of a long term insert.

23 Mil Dealer License Plate Inserts

23 mil 1 color polyethylene inserts and 23 mil full color polyethylene inserts provide additional durability while remaining flexible and cost effective.

They are well suited for dealerships with longer inventory cycles, changing weather conditions, or applications where more durability is preferred without moving into a heavier long term insert.

Polyethylene also performs well in colder temperatures and helps reduce cracking compared with more rigid plastic materials.

35 Mil Dealer License Plate Inserts

35 mil 1 color polyethylene inserts and 35 mil full color polyethylene inserts are our most popular option for long term dealership branding.

It provides an excellent balance of durability, flexibility, weather resistance, professional appearance, and cost.

For most dealerships looking for a custom plate insert that can remain on vehicles for extended periods, 35 mil is the option we recommend first.

It is especially well suited for year round outdoor use and ongoing dealership advertising.

55 Mil Dealer License Plate Inserts

55 mil 1 color polyethylene inserts and 55 mil full color polyethylene inserts are our premium plate insert option.

The heavier construction provides additional rigidity and a more substantial feel, making it a strong choice for luxury dealerships, powersports dealers, motorcycle dealerships, RV dealerships, specialty vehicle retailers, and dealer groups focused on premium presentation.

The added thickness also allows the insert to create a more substantial appearance when displayed with or without a traditional license plate frame.

Motorcycle Dealer License Plate Inserts

US Auto Supplies also carries and produces custom motorcycle license plate inserts designed for motorcycle dealerships, powersports retailers, and specialty vehicle dealers. These can be purchased as 23 Mil Full Color Polyethylene Motorcycle Plate Inserts or 55 Mil Full Color Polyethylene Motorcycle Plate Inserts.

Motorcycle plate sizes differ from standard passenger vehicle license plates, so these inserts are manufactured specifically for motorcycle applications rather than using the standard 12" x 6" automotive format.

Custom motorcycle plate inserts can be used to display your dealership name, logo, website, slogan, or other branding while helping create a consistent appearance across motorcycles sitting in inventory or being displayed throughout the dealership.

They are especially useful for:

• Motorcycle dealerships
• Powersports dealerships
• Used motorcycle retailers
• Specialty vehicle dealers
• Dealer groups selling both automobiles and motorcycles

Just like our standard automotive inserts, motorcycle dealer plate inserts can help turn inventory into another branding opportunity while giving the vehicle a more finished, professional appearance.

For dealerships selling both cars and motorcycles, coordinating the artwork between your standard dealer plate inserts, motorcycle inserts, and custom license plate frames can help create a consistent brand across your entire inventory.

Because motorcycle license plate dimensions vary by state and application, always review the individual product specifications before ordering to confirm the correct size for your intended use.

Choosing the Right Dealer License Plate Insert Thickness

The best plate insert depends primarily on how long you expect the insert to remain on the vehicle and the type of presentation you want.

The thickest insert is not automatically the best choice.

If your inserts will only remain on vehicles temporarily, 18 mil or 23 mil may be the most practical option.

If your goal is long term dealership branding, 35 mil generally provides the best overall balance for most dealerships.

Choose 55 mil when the additional thickness and premium presentation are important to the way your dealership wants the finished vehicle to look.

Not sure which thickness is right for your dealership? Check out our blog post for further details on this topic or Contact us at 888-928-2768 or [email protected], and we'll help you choose the best option based on your intended use, climate, artwork, and branding goals.

One Color vs. Full Color License Plate Inserts

Custom dealer plate inserts do not need complicated artwork to be effective.

In many cases, simple branding is easier to recognize when a vehicle is moving.

One Color Plate Inserts

One color designs work well for dealerships with simple logos, wordmarks, or traditional branding.

Popular approaches include:

• Black logo on white
• Blue dealership name on white
• Red logo or dealership name
• Simple dealership branding paired with a custom plate frame

One color printing can also provide an economical option for larger quantity orders.

Full Color Plate Inserts

Full color printing provides more flexibility when your dealership branding includes multiple colors, detailed logos, gradients, promotional graphics, or specific corporate identity requirements.

Full color printing allows dealerships to create more visually distinctive designs while maintaining consistent branding across their inventory.

More color does not automatically mean better branding.

A bold background with one large dealership logo can often create stronger recognition than a heavily designed insert containing too much information.

Why Dealerships Choose Custom License Plate Inserts

Custom license plate inserts can help dealerships:

• Build local brand recognition
• Create a more consistent appearance across vehicle inventory
• Increase visibility during test drives
• Promote dealership branding on vehicles before permanent plates are installed
• Use available front plate areas for branding where permitted
• Extend dealership visibility into the surrounding community
• Reinforce dealership logos and branding colors
• Pair plate inserts with custom license plate frames for a complete vehicle branding program

The goal is not always to fit as much information as possible onto the plate.

Vehicles are moving, and customers may only see your branding for a few seconds.

A clean, recognizable design can often be more effective than trying to include a dealership logo, website, phone number, address, slogan, and several graphics on one insert.

Pair Custom Plate Inserts With Dealer License Plate Frames

One of the most effective dealership branding combinations is a custom plate insert paired with a custom dealer license plate frame.

For example:

Plate Insert: Large dealership logo on a bold background

License Plate Frame: Dealership name and location

This allows the insert to attract attention while the frame provides supporting information.

It also helps keep the plate design clean and easy to recognize from a distance.

Dealerships can also reverse the strategy by placing the dealership name on the insert and using the frame for a website, location, or short slogan.

Both detailed and simple designs can work.

The most important factor is creating artwork based on how the branding will actually appear on a vehicle.

Why Dealerships Choose US Auto Supplies

Since 2017, US Auto Supplies has helped more than 10,000 dealerships and service centers with custom dealership branding and automotive dealership supplies.

We work with independent dealerships, franchise stores, dealer groups, RV dealers, motorcycle dealerships, powersports dealers, service centers, and specialty automotive businesses throughout the continental United States.

Our team can help with artwork, material selection, thickness recommendations, and custom branding questions before production begins.

Whether you're ordering for a single dealership or an entire dealer group, our goal is to make the custom ordering process simple from artwork approval through future reorders.

Polyethylene Dealer License Plate Inserts

Our custom full color dealer plate inserts are manufactured from polyethylene, a flexible material well suited for automotive applications and changing weather conditions.

Polyethylene performs especially well in colder temperatures compared with more rigid plastic materials and helps reduce cracking around mounting holes.

The bright white material also helps dealership artwork maintain a clean appearance through outdoor exposure.

All of our polyethylene inserts receive a complimentary UV clearcoat to help protect the artwork and maintain a professional appearance.

Depending on the product selected, available features include:

• Standard 12" x 6" size
• 18 mil, 23 mil, 35 mil, and 55 mil polyethylene options
• Standard 5/16" round mounting holes
• Oval mounting holes available upon request
• One color and full color printing options
• Compatibility with standard dealership license plate frames
• Custom dealership logos and artwork
• Complimentary UV clearcoat on full color polyethylene inserts

Frequently Asked Questions

What is the best dealer license plate insert thickness?

For most dealerships looking for long term outdoor branding, 35 mil polyethylene offers the best overall balance of durability, flexibility, appearance, and cost.

18 mil and 23 mil are better suited for shorter term applications, while 55 mil provides additional thickness and rigidity for premium applications.

What size are custom dealer license plate inserts?

Our standard custom dealer license plate inserts measure 12" x 6", matching standard U.S. automotive license plate dimensions.

What's the difference between 18 mil and 35 mil dealer plate inserts?

18 mil inserts are designed primarily for economical temporary branding and shorter term vehicle displays.

35 mil inserts are significantly heavier and are better suited for long term dealership branding and year round outdoor use.

What's the difference between 35 mil and 55 mil plate inserts?

35 mil is our most popular long term option and provides the best overall balance for most automotive dealerships.

55 mil is thicker and more rigid, making it ideal when premium presentation and a more substantial feel are priorities.

Should I choose one color or full color printing?

The best option depends on your branding.

One color designs are ideal for simple dealership logos and clean traditional branding.

Full color printing is better when your logo contains multiple colors or when you want to use detailed graphics, specific brand colors, or more visually complex artwork.

Can I add my dealership logo?

Yes. Custom dealer license plate inserts can be personalized with your dealership logo, name, website, slogan, branding colors, and other custom artwork depending on the printing option selected.

Can custom plate inserts be used with dealer license plate frames?

Yes. Pairing a custom plate insert with a custom dealership license plate frame is one of the most effective ways to create a complete vehicle branding program.

The insert can focus on the dealership logo while the frame provides supporting information such as the dealership name, location, website, or slogan.

Are polyethylene plate inserts suitable for cold weather?

Yes. Polyethylene remains flexible through changing temperatures and performs particularly well in colder climates compared with more rigid plastic materials.

Dealerships looking for additional durability can choose between 23 mil, 35 mil, and 55 mil options depending on the intended lifespan of the insert.

Do you offer custom motorcycle license plate inserts?

Yes. We offer custom motorcycle dealer license plate inserts for motorcycle dealerships, powersports retailers, and specialty vehicle dealers. These inserts are designed specifically for motorcycle applications and can be customized with your dealership name, logo, website, slogan, or other branding.

Are motorcycle license plate inserts the same size as automotive inserts?

No. Standard automotive dealer plate inserts are typically 12" x 6", while motorcycle license plate dimensions are smaller. US Auto Supplies carries 7” wide x 4” tall Motorcycle Plate Inserts in either 23 Mil thickness or 55 Mil thickness.

Always review the individual motorcycle insert product specifications before ordering to confirm the correct size for your dealership.

How long does custom production take?

Typical production time for our current custom full color polyethylene plate inserts is approximately 18 to 20 business days after artwork approval.

Do you ship throughout the United States?

Yes. We ship throughout the continental United States and work with dealerships, dealer groups, service centers, powersports dealers, RV dealers, and specialty automotive businesses nationwide.

Custom Artwork & Easy Reorders

Every first time custom order includes artwork review before production begins.

You can provide your dealership logo, existing artwork, branding colors, or design instructions and our team can help prepare the insert for production.

Once your artwork is approved and on file, future reorders are simple.

Whether you need an economical temporary insert or a premium long term dealership branding solution, we can help you choose the right material and printing option.

For custom quotes, large orders, material recommendations, or artwork questions, contact us at 888-928-2768 or [email protected].

For a deeper look at material thicknesses, printing options, and dealership branding strategies, read our guide to choosing custom dealer license plate inserts for automotive branding. Also, visit our FAQs page for answers to the most common plate insert questions.