Branded License Plate Frames for Dealerships: Raised Letter, Silkscreen & Chrome Options (A Guide)

Every car you deliver is a moving advertisement. A well branded license plate frame ensures your dealership’s name stays visible long after the sale. But not all frames are the same. they differ in style, production time, and visual impact. In this guide, we’ll break down your options (raised letter, silkscreen, chrome-faced), their lead times, and how to choose the right one for your lot.

Why Dealerships Should Brand Their License Plate Frames

Every car your dealership sells is a potential referral. A branded license plate frame keeps your name front and center long after the sale; whether the vehicle is parked, in traffic, or getting serviced. It’s one of the most effective ways to:

• Drive word-of-mouth traffic: People often ask, “Where did you buy your car?”
• Build local brand presence: Vehicles become mobile advertising across town
• Keep your dealership top of mind: Great for lease returns, trade-ins, and service visits
• Mobile Marketing: Each vehicle becomes a billboard driving around neighborhoods.
• Brand Recall: When someone sees a car, your dealership name is front and center.
• Professional Finish: A branded frame gives a more curated look than a blank frame.
• Upsell & Referral Potential: Customers are more likely to refer your dealership when your branding is on the vehicle.

Whether you sell 50 cars a month or 500, a custom plate frame turns every delivery into a marketing opportunity and a great first impression.

Option 1: Raised Letter Frames

• Material: High impact polystyrene plastic
• Finish: Special paint formula to protect letters
• Color options: Black, white, and many imprint color choices
• Lead time: ~ 3 to 4 weeks for production

🛒 View Raised Letter Frames →

Option 2: Silkscreen Printed Frames

• Material: Polystyrene plastic with silkscreen printing
• Style options: Wide top bar, bottom bar, etc.
• Frame & print colors: Black, white, or blue frames; 1 or 2-color imprint options
• Lead time: ~ 2 to 3 weeks for production

🛒 View Silkscreen Frames →

Option 3: Chrome-Faced Plastic Frames

• Material: Polystyrene with chrome finish (shiny or brushed)
• Imprint options: Recessed or recessed panel + raised letter
• Lead time: ~6 to 7 weeks for production
• Minimum order: 500 units

🛒 View Chrome-Faced Frames →

No Setup Fees, Free Proofs... Always

Ordering custom license plate frames shouldn't come with surprises. At US Auto Supplies there are:

• No setup fees: Never pay extra for tooling, mold creation, or artwork prep
• Free digital proofs: Our in-house art department provides fast, professional proofs to approve before any production begins
• Artwork stored on file: Reordering is simple, no need to resend us your design.

Whether it's your first order or a reorder from last year, we make it easy to get dealership frames that fit your brand and budget.

FAQ: Branded License Plate Frames

• What material are the frames made of?
  All are made from high-impact polystyrene plastic.
• Are there setup or art fees?
  No setup or art fees on any of the frames.
• What's the minimum order?
  Silkscreen = 125 qty, Raised Letter = 250 qty and Chrome Faced = 500 qty
• Do the frames withstand weather?
  Yes, all frames are weather-resistant and made for long-term outdoor use.
• Which is fastest to produce?
  Silkscreen (2-3 weeks), followed by raised letter (3-4 weeks).

Need Help Choosing?

Ready to boost your brand visibility with high quality plate frames? Explore all options below or contact us for help:

• Raised Letter Frames
• Silkscreen Frames
• Chrome-Faced Frames

Email us at cs@usautosupplies.net for quotes or proof requests.

Customer service is one of those phrases that gets thrown around in advertising and promoting businesses, but far too often it ends up being more "lip service" then customer service.  Serving your customers means stepping out and looking at the entire process from those customer perspectives.  If you spend all your time organizing and building your auto repair operation from your perspective then it is inevitable that real services for the customer will get left out.

So....what is Customer Service for Customers?

Repair Shop owners that take the time to step outside their own business mindset and "look back in" from a customer perspective, will find that perceptions customers have can be quite different then what you might think.  Even more importantly, customers that feel real customer service will talk about it and as a natural flow, produce free advertising and promotion of your repair service business. 

One the most needed customer service aspects of the repair service business is the ability for customers to drop off vehicles for upcoming service at times that are best for them.  Busy work and family lives create limited opportunities to get their vehicles dropped off for repairs. Making sure your service operation has a complete early bird or after hours vehicle drop off system that is visible and easy to accomplish, is critical for creating customer confidence and allegiance.  For those repair service operations looking to go even further, establishing a "ride system" for those customers who need help getting home or to work, adds a high level of customer service and will go a long way in promoting loyalty from your customers.

Along with the envelopes for the car keys, having a specific pre-service check in form located with those envelopes creates a standardized method of communication for all customers.  These pre-service check in forms will also allow your customers to place check marks in boxes that pertain to what they need serviced and what might specifically going wrong with their vehicle.

These are just a couple areas where auto repair operations can work to create loyalty with their customers.  The entire chain associated with the customer vehicle repair process has various links and in each link area there are opportunities for the business to create customer service opportunities to build loyalty and create free advertising from the customer base.

Read more →