The 2026-27 winter season is almost here, and with it come the snow, sleet and slush that every dealership has to plan around. The latest winter weather chill map already shows the cold moving in. So the real question is: is your dealership ready?
This guide covers the car dealership winter supplies that matter most, from wholesale snow brooms and brushes for car dealerships to heavy duty waffle paper floor mats and windshield paint markers that won't wash off in the snow. US Auto Supplies has all of these dealership snow season supplies in stock and ready to ship.
Car Dealership Winter Supplies: Your Dealership Winter Prep Checklist
Before the first storm, make sure your service drive, lot and showroom have:
- Waffle paper floor mats to protect customer and inventory carpets from snow, slush and road salt (currently on SALE)
- Snow brooms and brushes to clear a full lot of inventory every morning
- Oil-based windshield paint markers that keep your on-the-car advertising readable all winter
- Giant vinyl holiday bows to finish the lot and showroom for the season
Each item is covered below.
Waffle Paper Floor Mats for Winter
What are waffle paper floor mats used for? Waffle paper floor mats are disposable, heavy duty paper floor mats that service departments, body shops and detail bays place in a vehicle to protect the carpet from snow, slush, road salt, dirt and grease during service, test drives and delivery. The textured waffle surface helps hold melting snow and grit in place, and the coated back helps keep moisture from soaking through to the carpet underneath.
That makes them the right heavy duty paper floor mats for snow season, when every customer and technician climbing into a car is tracking in wet boots.
Our coated back waffle paper floor mats are on SALE and ready to ship.
Wholesale Snow Brooms and Brushes for Car Dealerships
Every winter morning starts the same way: a lot full of inventory under fresh snow and a short window before customers arrive. Clearing roofs, hoods and windshields across dozens of vehicles takes the right tool, in the right quantity.
US Auto Supplies carries dealer snow brooms built for clearing vehicles on the lot, plus a full snow and general cleanup collection. Used carefully, these snow brooms clear the snow without damaging or removing the windshield promotions on your vehicles.
Ordering for multiple rooftops or a large lot? Contact us for wholesale snow broom and brush pricing. Call or text 888-928-2768 for a volume quote.
Windshield Paint Markers That Won't Wash Off
Windshield advertising is easy to forget as winter approaches, but keeping your outdoor advertising visible through the cold and snow season is a key part of selling vehicles all year.
The problem: Snow brooms, scrapers and wet weather wipe standard windshield paint right off, taking your prices and sale messages with it.
The solution: Snow brooms wipe off standard windshield paint; oil-based and grease-style windshield markers hold up through snow, sleet and broom clearing, and come off only with rubbing alcohol and a blade scraper.
That durability is exactly what oil-based windshield markers for winter advertising need to deliver. US Auto Supplies offers two heavy duty options:
- Uni-Paint Oil Based Markers, available in six colors
- Solid Marker Grease Style Pens, available in eleven colors
Both work through the harshest winter months and all year long. They also work great on showroom windows for Happy Holidays and winter season messages. See every option in our windshield paint markers collection.
Giant Vinyl Holiday Bows
The Holiday Season Giant Vinyl Bows are a great addition to the lot this year. Our Happy Holidays message bows take decorating a notch higher on featured vehicles and showroom displays. Browse more styles in our large car bows collection. Check out our blog that speaks to the power of a giant bow here.
Winter Car Lot FAQ
What winter supplies does a car dealership need?
Most dealerships need four core winter supplies: waffle paper floor mats to protect vehicle carpets from snow and salt, snow brooms and brushes to clear inventory, oil-based or grease-style windshield paint markers for advertising that survives the snow, and holiday decorations such as giant vinyl bows. US Auto Supplies stocks all four, with free shipping on orders over $100.
What are waffle paper floor mats used for?
Waffle paper floor mats are disposable paper mats placed on a vehicle's floor during service, detailing, test drives and delivery. In winter they protect the carpet from snow, slush, road salt and grease that customers and technicians track in.
How do you keep windshield paint on in snow?
Use oil-based or grease-style windshield markers instead of standard windshield paint. Standard paint is wiped off by snow brooms and wet weather, while oil-based and grease-style markers stay on until they are removed with rubbing alcohol and a blade scraper. Clear snow from painted windshields carefully with a snow broom rather than scraping over the lettering.
What are some car lot winter advertising ideas?
Write prices and holiday specials on windshields with oil-based paint markers that hold up in the snow, add Happy Holidays and winter season messages to showroom windows, put giant vinyl holiday bows on featured vehicles, and keep the lot lively with flags, pennants and streamers.
From US Auto Supplies - Welcome to the upcoming Winter Season!
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